Custom Barrel Update09-22-2014
Here’s a little piece to keep you all informed of the status of our custom barrels projects……
“Since its inception two years ago, the Custom Barrel program at Smooth Ambler has been met with overwhelmingly enthusiastic response and support from distributors and customers alike. As we (and it) have grown, however, we find it necessary to revisit the way in which we conduct this important and lucrative part of our business. Effective immediately, there will be no new samples sent from the distillery and no additions to the list for barrel picks until after January 1st, 2015. As of this morning, the list of current samples and those yet to be pulled exceeds 50 customers. It will be all we can manage to satisfy these orders in a timely and effective manner between now and the end of the year.
All commitments that we’ve made previously and all samples currently in play will be honored, of course.
We are extremely grateful it has grown to be as popular an addition to our business at is has. While we are not anxious to exclude anyone, nor do we want to restrict participation in the program to such a degree as to cause unneeded frustration, producing these Custom Barrels is costly and extremely labor intensive for us and the manner and frequency with which we approach the program needs to be adjusted and revised.
Between now and the beginning of the New Year, we will devise a new, more efficient, and more limited system for conducting Custom Barrel sales. Details of that effort will be broadcast closer to January 2015.
Director of Sales